The Power of Recycling

It’s admittedly old news that recycling has the potential to save businesses money and promote them positively in the eyes of the public, but every so often a tale of intuitive and clever recycling highlights strengthens the arguments for re-using old materials.

Enter young entrepreneur, Jimmy Tomczak, who has created a range of footwear made entirely from advertising board vinyl with his company, Paperfeet. The passion for creating such pieces came from nature and inspired him to create minimalistic, liberating pieces of footwear that protected his feet from sharp or abrasive debris on the floor, whilst giving him the sensation of walking barefoot.

The best part, however, is that in creating his pieces inspired nature, he isn’t doing anything to harm nature. He’s reusing the vinyl from old advertising boards, which means that the footwear appeals to not only those who enjoy walking without the suffocating feel of traditional footwear, but also to those eco-warriors that have grown exponentially in recent years.

And this is where recycling has its biggest benefit: positive marketing pr. Even people who don’t really care about the environment will probably consider a company marketing its products as environmentally friendly to be responsible. This may lead to a subconscious trust of the business and may lead to the development of brand loyalty.

This isn’t entirely conjecture, either, as recent studies have shown that the psychology of marketing is a difficult and complex beast.Even if people don’t necessarily support environmentalists, they may consider environmental protection to be a positive tendency. The more positive tendencies a business has, the more likely its customers are to develop brand loyalty.

This is why it’s important for businesses to be seen as sustainable and this is why Jimmy Tomczak is a modern-day business hero.