Going Local: Can Businesses Ever Claim to be Entierly Local?
In today’s globalised economy, is it possible for a company to survive using resources only sourced locally without using any form of foreign resources?
Once upon a time it was possible for the entire process to be conducted locally: food would be grown in the fields, picked by local workers, transported by locally raised horses and locally built carts, which were driven by locals, and they were then sold to locals.
In today’s globalised world, however, the food will be grown in the fields, harvested by a combine produced in the Midlands, processed using machines produced in China, transported using a German van, sold using machines produced in Japan.
Can small businesses, therefore, ever claim to use only local resources? And can it be beneficial to do so?
Well, yes, businesses can claim to use only local resources, but it’s more often than not very difficult to claim this truthfully. Of course, the food may be grown locally, which means that the source of the produce is local, but the product would not be available were it not for the resources sourced elsewhere.
However, if a small business were to use exclusively local resources, it could help it to raise its profile amongst the community. Is the extra cost or hassle worth it?
Well, probably not, because to use exclusively local resources would probably be a lot more costly in terms of labour. You’d have to pay people to pick or harvest the goods by hand, then transport them by foot and then process them manually. This would cost more time and money.
Therefore, going entirely local isn’t always a good idea for small businesses, but it can be a good idea to go as local as possible. Perhaps businesses should employ local children as delivery boys and use locally sourced produce. Though they won’t be able to claim the entire process is local, it would be difficult to find people who will criticise a business for using a Mercedes van to transport their produce rather than a local horse and cart.
Regardless, it still goes to show just how dependent we are on the rest of the world to maintain our current level of efficiency and the importance to local businesses of finding cheaper, more efficient products sourced elsewhere.
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